Generation Developments is a Tauranga based group building company which has grown over the last ten years from a two-man band building 30 houses per year to a team of 35 building around 200 residential houses per year. As part of their further expansion, Generation Developments is seeking 50:50 Joint Venture partners to bring Generation homes to the rest of the North Island. The package includes 50% ownership of the joint venture company, full training and support, a showhome, and a salary of $100,000 per year.

Building industry research shows that around ninety percent of people who build their own home wouldn't do it again - it's too stressful, there are too many hidden costs, too many quality issues, and too many hold-ups. Generation Developments has attempted to take away the frustrations and risks, to provide customers with an enjoyable building experience, and certainty in the uncertain world of building a new home. It must be working because around a quarter of all Generation Developments customers have built with them before.

What regularity, what size, type, and cost of ad and what features will you use? Will it be black and white or colour? Obviously there are lots of decisions to be made and both price and promotion are extremely important. Get your broker to show you examples of successful advertising campaigns he has used in the past, together with some comparative sales data of similar type businesses, so that you can make an informed decision as to price and promotion.