Location
This business is home-based and is relocatable anywhere within
New Zealand.
Business Overview
This business is an importer and distributor of
mobility scooters, walkers, wheel chairs and other mobility aids.
They distribute through a nationwide network which includes
pharmacies, auto electricians and specialist service providers.
The owner acts as a distributor in the Auckland region, dealing
directly with the end user, and thus enjoys an improved profit
margin on all sales.
The brands are
sold internationally, including to large British and
American healthcare corporations, and represent excellent
value for money.
The owner now commits only
approximately 15 - 20 hours per week to the business and
earns approximately $60,000 per annum.
Growth
Opportunities
It is widely accepted that New Zealand, like the rest of the
world, faces an ageing population with the ‘Baby Boomer’
generation approaching retirement. This business is
strategically positioned to take advantage of this opportunity
and is also aligned to a number of partners that add significant
value to the operation.
This includes associations with the government initiated
‘SuperGold’ Card scheme and soon the privately owned ‘Seniors
Card’, where members have access to discounts and concessions.
They are also developing their own discount card which runs in
association with the AA, where exclusive ‘members only’
discounts will be available. This provides an additional revenue
stream and also contributes towards building a significant
database.
Advertising
& Marketing
A significant amount of time
and money has been invested in building product awareness,
through Yellow Pages, Radio and other associated print media
during the 2008 calendar year.
The website has recently been updated and
optimised for search engine
results. The business previously appeared on the fifth page
of related / relevant searches and after the changes now
appears on the first page.
The number of visitors to, and the time spent on, the
website has also improved greatly which can be attributed to
a more interactive and user friendly format.
The website’s main purpose
is to provide product information and prompts customers to
make enquiries. It then provides an opportunity to arrange a
demonstration either by an 0508 number or an email enquiry.
Summary
This is a simple, easy to
operate, home based business run on a part time basis.
It enjoys excellent margins,
well developed long term relationships and steady repeat
business.
New Zealand’s aging population
represents an undeniable growing market, providing a very
real opportunity to improve on the current profit.
The foundations are very
much in place, with some exciting and innovative
opportunities in the pipeline ready for a new owner to act
upon in the New Year.
Asking Price
Tangible Assets
$8,000.00
Stock
$50,000.00
Intangible Assets (Goodwill)
$92,000.00
Total Price
$150,000.00
Contact
Aneil Narsai
09 630 1600, 021 314 004
Ref: 21748
